In theory, the phrase “never judge a book by its cover,” works. You cannot possibly communicate the entirety of a book’s content in a single book cover. However, as humans, we are inclined to believe that books with aesthetically-appealing covers are typically better than those with outdated, or ugly covers.
Let’s talk Human Resources! At InnoVision, we make HR fun. Human Resources is a lot more than you think. Beyond hiring team members, compensation and benefits, there’s workplace culture.
Over the years, we’ve focused on making sure our clients all understand the complex marketing world around them that continues to evolve and offer options for reaching consumers in more advanced ways than ever before.
No matter what your company has to offer, your website and organization will benefit from you being conscious of SEO.
There’s no denying that media buying is a science, complete with important stats, formulas and terminology that the informed media buyer must know in order to effectively plan and execute a solid marketing strategy. Words like “cpp,” “reach,” “frequency,” “cume” and “rating points” are just a few of the terms you’ll hear in the media world or on a Tapscan media schedule….
So, anytime a client is interested in putting together their own creative, one of the things that we always want them to consider is the context of that creative. Frame of mind is really important to how consumers are going to receive your messaging…
Before you jump to conclusions that we’ve spent one too many late nights at the office, hear us out. If the average business person or marketer used the same strategies to achieve their goals as the average single does on Tinder, the result would be eye-catching creative that appeals to the target audience and is the start of a beautiful relationship with that brand or product moving forward…
Hi, I’m Alanna Markey. I’m VP of Client Services and Brand Strategy here at InnoVision, and what I do on a daily basis is I work a lot on the strategy behind our creative–with copywriters in particular, but ultimately our creative teams…