InnoVision Marketing Group

Get in the know with SEO! Today’s #InnoVlog is all about search engines and keyword research. Watch as Mikey takes us through his tips and tricks to increase trust among users, and position keywords online.

We get it, social media is constantly shifting and can be hard to keep on top of. However, for many consumers, social media just may be the only way you can connect with them. More than that, you oftentimes need a strong following and an equally strong social media voice as a company to establish your credibility to those who stumble across your company. It’s fine; don’t panic.

In this week’s #InnoVlog, we’re ditching the paint by numbers and we’re painting with words. Copywriting is an art form in itself, and can be used to paint the big picture of exactly what you want your audience to take from it. Watch to learn how we take a visionary approach to copywriting!

In theory, the phrase “never judge a book by its cover,” works. You cannot possibly communicate the entirety of a book’s content in a single book cover. However, as humans, we are inclined to believe that books with aesthetically-appealing covers are typically better than those with outdated, or ugly covers.

Let’s talk Human Resources! At InnoVision, we make HR fun. Human Resources is a lot more than you think. Beyond hiring team members, compensation and benefits, there’s workplace culture.

Over the years, we’ve focused on making sure our clients all understand the complex marketing world around them that continues to evolve and offer options for reaching consumers in more advanced ways than ever before.

No matter what your company has to offer, your website and organization will benefit from you being conscious of SEO.

There’s no denying that media buying is a science, complete with important stats, formulas and terminology that the informed media buyer must know in order to effectively plan and execute a solid marketing strategy. Words like “cpp,” “reach,” “frequency,” “cume” and “rating points” are just a few of the terms you’ll hear in the media world or on a Tapscan media schedule….

So, anytime a client is interested in putting together their own creative, one of the things that we always want them to consider is the context of that creative. Frame of mind is really important to how consumers are going to receive your messaging…

Before you jump to conclusions that we’ve spent one too many late nights at the office, hear us out. If the average business person or marketer used the same strategies to achieve their goals as the average single does on Tinder, the result would be eye-catching creative that appeals to the target audience and is the start of a beautiful relationship with that brand or product moving forward…