The Secret Marketing Weapon This Agency Uses for Franchise Growth

IMAGINE HAVING A LIST OF YOUR COMPETITORS’ CUSTOMERS OVER THE PAST YEAR. IT’S LEGAL, PROPRIETARY AND THIS AGENCY HAS IT.

Your brand’s position sets the tone for every single aspect of your business, internally and externally. From the way your technology team processes online transactions to the messaging guests see when they walk through your business, to the way you handle negative and positive feedback and everything in between.

When InnoVision Marketing Group became the agency of record for Huey Magoo’s Chicken Tenders, Huey Magoo’s only had 3 open locations in the Orlando area and was up against a highly competitive and saturated QSR market. To address this challenge, InnoVision took a deep dive into every element of their existing customer experience cycle to identify the brand’s opportunities for improvement and growth.

Fast forward 6 years and Huey Magoo’s now has 43 stores open across 8 states with over 225 more locations contracted to be opened within the next several years.

SO, WHAT CHANGED?

InnoVision knew that in order for Huey Magoo’s to cut through the highly competitive chicken space, they needed a strong brand position to make them the obvious choice to their target audience.

Unlike their competitors who served chicken breast and labeled their product as chicken tenders, Huey Magoo’s served real tenderloins. There are only 2 tenderloins per chicken and in French, the definition of a Filet Mignon is the tenderloin of any animal.

Knowing this, InnoVision identified that there was a huge opportunity for Huey Magoo’s to leverage the equity built by the beef council to position the Filet Mignon of Beef as the superior cut of meat to position their brand as the Filet Mignon of Chicken.

This strong brand position paired with InnoVision’s full service approach to marketing has led to Huey Magoo’s gaining national exposure, now seen as the superior chicken choice, while still being attractive, edgy & fun to Millennials, Gen Z’s and adults with children.

In summary, accelerated growth is all about having the right brand position and the right agency to help find yours.

America’s Only Anti-Agency^®

Based in San Diego with national reach, InnoVision is a full service marketing agency that has helped brands across the country to identify their brand position and get national exposure.

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America’s Only Anti-Agency^®

Based in San Diego with national reach, InnoVision is a full service marketing agency that has helped brands across the country to identify their brand position and get national exposure.

Let’s Connect

Please complete all fields

InnoVision has become a critical part of the Huey Magoo’s team. With a very limited marketing budget, InnoVision has been able to make Huey Magoo’s look and feel like a national restaurant brand. Since InnoVision has come on board, our marketing programs are much more focused, our social media presence is growing every day, we now have a cohesive graphic look, and our branding elements create an exciting and franchisable restaurant model. Best of all are the people working at InnoVision. Every person is enthused and extremely dedicated to do the best work they can on our business.  Bottom line: We are selling more tenders since we have partnered with InnoVision.

Andy Howard

President & CEO, Huey Magoo's

Our partnership with InnoVision could not be more exciting for us. We were lucky for them to take us on as a client and so far we are blown away. Every task they have set out to accomplish for us has been excellent. I am super excited to see what 2023 will bring, InnoVision definitely takes Island Fin Poké Company to the next level.