Is Partnering with an Anti-Agency® the New Growth Trend?

HOW ONE SAN DIEGO AGENCY IS SETTING THE TREND WITH A NEW APPROACH TO FAST CASUAL AND QSR MARKETING.

Over the past three years, we have all experienced waves of massive change in our everyday routines, how we enjoy our free time and how we do business. What we once saw as the bar when it comes to customer service was quickly lowered due to the mutual understanding that most businesses were suffering from employee shortages.

Okay and less than okay service became the new normal.

While most agencies across the country struggled to stay open and turned to cookie-cutter and AI-driven approaches to stay afloat, one San Diego-based agency stayed true to their core anti-agency model and not only maintained the level of service that their clients were used to, they exceeded those expectations and helped their clients maximize every opportunity to market.

SO, WHAT IS AN ANTI-AGENCY?

Most agencies consist of high-level executives who meet with you once, promise you the world, then toss your account and hard-earned money to account teams to figure it out for you while the executives move on to the next client pitch. InnoVision realized this and created a new agency model, where they took everything everyone hates about marketing agencies and did the exact opposite. They coined this model, “the anti-agency.”

In the QSR/Fast casual world, this means having a marketing agency who treats you like a partner, rather than a customer – A partner who makes you look like a hero to both your team and to your franchisees.

It means that their entire team has one goal, to make your business appear larger than life without having to worry about how much time is spent on your account or receiving a scary bill at the end of a busy month.

InnoVision became the agency of record of Huey Magoo’s when the brand had just 3 locations in Orlando. Today, just a few short years later, Huey Magoo’s has become one of America’s fastest-growing franchisees, with 43 locations in 8 states currently and over 225 locations contracted to be opened within the next several years.

In summary, working with the Anti-Agency gives you strategic thinking, unparalleled round-the-clock service, a pricing program that matches your size and tiers as you grow, plus a senior management account team.

America’s Only Anti-Agency^®

Based in San Diego with national reach, InnoVision is a full service marketing agency that has helped brands across the country to identify their brand position and get national exposure.

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InnoVision has become a critical part of the Huey Magoo’s team. With a very limited marketing budget, InnoVision has been able to make Huey Magoo’s look and feel like a national restaurant brand. Since InnoVision has come on board, our marketing programs are much more focused, our social media presence is growing every day, we now have a cohesive graphic look, and our branding elements create an exciting and franchisable restaurant model. Best of all are the people working at InnoVision. Every person is enthused and extremely dedicated to do the best work they can on our business.  Bottom line: We are selling more tenders since we have partnered with InnoVision.

Andy Howard

President & CEO, Huey Magoo's

Our partnership with InnoVision could not be more exciting for us. We were lucky for them to take us on as a client and so far we are blown away. Every task they have set out to accomplish for us has been excellent. I am super excited to see what 2023 will bring, InnoVision definitely takes Island Fin Poké Company to the next level.